Your client pays
You set the number. Your quote, your invoice, your relationship.
White-label software development for agencies
Your agency's software team.
Your client just asked for something WordPress can't do — a customer portal, a mobile app, a custom ordering system. Say yes. Bearface scopes it, quotes it wholesale, and builds it under your brand. You own the client, the markup, and the credit.
The model
Retail
You keep
The typical agency markup on our wholesale price — before recurring margin.
Bearface builds at
A fixed price with milestone payments and defined scope, quoted before you pitch.
Then, every month
Managed hosting & support you resell at your own rate, month after month.
FIELD NOTEEvery engagement has the same shape: you get a wholesale number and a suggested retail before you ever pitch, so you know your margin going in. Your client never learns Bearface exists unless you want them to.
Terms / Non-negotiable
The white-label rules
Agencies get burned by developers who go around them. These aren't marketing lines — they're the terms in our contract.
- §01
You own the client, end to end.
We never contact your client directly. Demos, training videos, and documentation carry your branding, not ours.
- §02
Wholesale pricing, made to mark up.
Fixed quotes with milestone payments and suggested retail, so you know your margin before you pitch.
- §03
Defined scope, protected margin.
Anything outside the fixed scope is quoted before it's built. Your markup never gets eaten by our overruns.
- §04
Your client owns the code.
Work for hire, transferred on final payment. No lock-in you'd have to explain later.
- §05
Sales support behind the curtain.
We help you scope, price, and answer the technical questions in your pitch — as your team.
The handoff
How an engagement runs
Forward us the ask
Send the client's request — an email thread is enough. Within a few days you get a scope, a fixed wholesale price, and a suggested retail number.
You sell it
Pitch under your brand with our technical backup. We join calls as your development team when it helps close.
We ship in weeks
Milestone demos your client can click, not status reports. Typical build: four to eight weeks from deposit to launch.
You bill monthly
We run hosting, monitoring, and updates at a flat wholesale rate. You resell it as your managed plan and keep the margin.
Build capability
What we build
Custom software of any kind — production systems with real money and real users moving through them. If your client can describe it, we can scope it.
Web applications & portals
Customer portals, dashboards, booking and ordering systems, content the client edits themselves — the requests a plugin can't answer. Built on Ruby on Rails, the stack behind Shopify and GitHub.
Mobile apps
iOS and Android, shipped to the App Store and Play Store under your client's brand — often paired with the web platform behind them.
E-commerce & payments
Stripe integrations, multi-tenant storefronts, subscriptions, payouts. We've built payment systems at point-of-sale scale.
Integrations & automation
Making the client's CRM, ERP, or legacy system talk to the web — APIs, imports, sync jobs, webhooks, and the services in between.
Operator profile
Who's behind it
Bearface is run by Ben Simmons, a software engineer who has spent 15+ years shipping production systems — restaurant point-of-sale platforms, payment gateway integrations, e-commerce, and the unglamorous middleware that keeps money moving correctly.
The agency model exists because of a pattern: great marketing agencies keep winning clients whose next request is software, and subcontracting to a random dev shop risks the relationship. Bearface is built to be the standing answer — a development arm you can put your name on.
- 15+ years production software
- Point-of-sale & payments
- Stripe · TSYS · Elavon
- Ruby on Rails · Hotwire
- Fixed-price, milestone billing
Start with one project
Got a client asking for software?
Forward the request. You'll have a wholesale quote you can mark up — usually within a few days, always without a commitment.